SIP003: The $SERUM Commission / A Boss’s Invitation

Governance Ecosystem Proposals
1

SUMMARY

The upcoming season of Serum Points will introduce selected collections from across the ApeChain (AC) ecosystem, granting them access to:

  • Serum Passports - functional travel passes within the Otherside (OS) and participation in the Mutant Cartel’s (MC) community governance.

  • $SERUM - an allocation of the Serum Corp token.

  • Reputation Points - influence accrued from direct participation in the Mutant Cartel World (MCW)

Our objective is to strengthen inter-collection alignment across ApeChain, deepen utility for $SERUM, and reinforce the identity, culture, and integrity of the Mutant Cartel across web3.

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OPPORTUNITY

This SIP is designed to create tangible benefits for both the Mutant Cartel and incoming partner communities. Implementing it will:

  • Better position the Serum Passport as a utility layer across OS & AC

  • Establish $SERUM as an incentive and engagement layer beyond the Cartel

  • Introduce new holders, projects, and builders into the MC ecosystem

  • Open doors for reciprocal perks, co-marketing, and collaborative activations

  • Encourage communities to actively utilise and monetise $SERUM

  • Strengthen our unified representation when lobbying ApeCo & ApeChain

  • Add physical locations/representations and their respective traffic to the MCW locales in the Otherside

  • Clearly demarcate and elevate the Mutant Cartel’s role within the MCW narrative

For four years, the Mutant Cartel World has been a launchpad, incubator, and home for notable ApeChain projects. Extending the Serum Passport to selected AC collections offers these close partners real commercial and cultural incentives to promote MCW and $SERUM in a mutually beneficial framework.

The Mutant Cartel World is full of tribes, and many banners create an unstoppable force.

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GO-TO-MARKET (GTM)

To deliver this initiative effectively, we will:

  • Overhaul and streamline the Mutant Cartel World onboarding journey

  • Revisit and refine the architecture and UX of the Mutant Cartel Discord

  • Leverage cooperative marketing efforts from incoming partner communities

  • Incentivise advocacy from community leads, founders, and storytellers

In true Cartel style, the thematic backbone of these arrivals will draw inspiration from Lucky Luciano’s - The Commission.

Each onboarding collection will receive narrative support, artwork, and world-building chapters, establishing a physical and cultural “foothold” within the Otherside.

This initiative expands the narrative lanes of the MCW and strengthens its position as a destination within Otherside/IP.

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FUNDING

  • No direct funding is requested.
    All promotional, narrative, and production costs will be covered by Novel Labs.

  • $SERUM allocations will be evaluated per collaboration, based on holder count and strategic value, and will come from the Ecosystem (30%) segment of Serum Corp’s tokenomics (as outlined in the litepaper).

  • Less than 5% of the total Ecosystem allocation will be committed during this season.

  • 100% of collaboration profits will be routed directly back to the Serum Corp treasury.

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IMPLEMENTATION PLAN

The SIP will be delivered in three sequential phases intended to be delivered across three weeks. This will repeat across the season of Serum points.

Step One - Shortlisting

  • Ranked Members can freely suggest candidates and their reasons in the Ranked Channel.

  • These are openly qualified among the Ranks.

  • A shortlist of three is curated by the SSC and presented to Novel Labs.

  • Novel Labs will vet the candidates to ensure legal compliance, community safety, and alignment of values.

  • Each collection is then invited to submit a pitch, or a pitch be provided on their behalf, which will be made visible in the Hideout for community review before voting.

Step Two - Voting & Integration

  • A Ranked vote will determine one winning collection for this season.

  • The selected collection will be:

    • onboarded into the Hideout

    • granted eligibility to claim their Serum Passports

    • issued their Serum Points allocation - which may enforce a holding period to safeguard against dumping.

    • guided to begin building their Reputation Score

  • Quests will be designed to increase awareness and participation of both MCW and $SERUM across that community’s channels and the broader ecosystem.

  • New arrivals will be celebrated on shared social channels and receive their own distinct role.

Step Three - Emissary Assignment & Growth

  • Emissaries act as a direct point of contact (POC) with a partners community. The Serum Steering Committee (SSC) will appoint an Emissary if there is no natural available POC for the collection (Founder / Community Lead).

  • We intend members of the partner community to be able to earn additional Serum Points for onboarding new MCW asset holders against a retention model.

  • Emissaries are only appointed if there is an essential need for them to represent the collection.

Community Qualification Criteria

Key criteria include (but are not limited to):

  • Organic alignment (cultural / narrative)

  • Ease of integration

  • Benefits to $SERUM

  • Coverage (audience size / new market / cross-channel)

  • Credibility (tenure / KYC / size / record / due-diligence / team reputation)

  • Potential for reciprocal activations or airdrops

  • Status and reach

  • Total addressable holder base and total unique users

  • Unique selling propositions

Ongoing agreements will ensure these standards remain upheld.

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SUCCESS METRICS

The impact of SIP-003 will be measured through:

  • Number of cross-sales of MCW assets from onboarded communities

  • Adoption rate of Serum Passports across external collections

  • Increase in MCW Discord membership

  • Increase in engagement metrics within the MCW Discord

  • Number and depth of activations occurring outside the MC ecosystem

3 Likes
2

A strong direction that reinforces the Cartel’s long term position across ac. The cross-ecosystem passport expansion feels like a practical way to scale our reach while also adding utility to $SERUM. Like the phase onboarding process and Emissary model stands out as smart operational choices to keep quality control high. Curious to see how the shortlisted collections are evaluated in practice and how the passport utility evolves once external communities begin interacting with MCW system at scale.

Overall, love the direction. Let me know how I can assist as a community member

LuckyLucianoSmaller_(hq)
LuckyLucianoSmaller_(hq)877×1200 125 KB

1 Like
3

I always think it’s positive to bring in new participants and energize the ecosystem. Bringing fresh blood is important.
However, for the sake of consistency with what I’ve already expressed, I believe there’s a necessary prerequisite: we need to cultivate the attractiveness of the MCW first.

The fundamental question remains:
why would projects or communities want to join us?
If the only answer is $SERUM, then we’re creating a strategic precedent we’ll have to live with. It shifts the motivation toward financial incentives rather than cultural, narrative, or strategic value.

Today’s message about clarifying the “north star” is a step in the right direction. For me, that foundation needs to be fully established before considering any onboarding campaign.
The goal should be to make the MCW naturally desirable — a premium, compelling environment that projects want to join because of its quality, vision, and coherence, not for a few $SERUM whose value keeps trending toward zero.

Regarding the voting process, I have a major concern.
Deciding which external community enters MCW has a deep impact on the lore, cultural consistency, and long-term direction of the entire project.
Letting the community vote entirely on this implies accepting short-term thinking or financial motivations guiding a strategic decision.
In my view, a consultative vote or a 50/50 model would make far more sense. Final responsibility should sit with those who ensure narrative coherence and long-term alignment.

And to be completely clear: the evaluation criteria must be publicly defined.
What does “sufficient holder base” actually mean?
How many holders is that?
What counts as acceptable social reach?
How do we assess a project’s seriousness, track record, or absence of conflicts of interest?
Without concrete, measurable, objective indicators, everything remains subjective, along with the risks that come with that.

Only once the community is selected using transparent criteria can an engagement strategy be defined — tailored to the partner, framed by clear expectations, and formalized through an agreement.

In summary:
I fully understand the logic behind the SIP and agree with the intention.
But until the voting mechanics, selection criteria, and safeguards are clarified, it still feels vague. These are concepts and ideas… not yet concrete, measurable elements.

3 Likes
4

Until a tangible, externally recognized value is created, any onboarding, partnership, or integration programs will feel artificial. Communities should not be attracted through invitation mechanics, roles, or narrative support. They should be striving to get inside on their own.

Value is not declared — it is felt by the market.
If the lack of access to MCW and the Serum Passport does not result in real losses for a collection, then the ecosystem is not yet a point of necessity.

At present:

  • The Serum Passport is perceived as a bonus, not as a critical access layer

  • $SERUM is seen as an incentive, not as an infrastructural dependency

  • Reputation Points function as an internal metric with no external weight

In this form, integrations generate activity but do not create pressure.
And without pressure, there is no demand, no queue, and no organic growth.

The correct sequence is the reverse:

  • First, scarcity and dependency are established

  • Then, filtration and rejection of the majority

  • Only after that do partnerships emerge — as a reward, not an invitation

MCW must be not a “home for many,” but a narrow bottleneck of the ecosystem, where access is earned rather than offered. The Serum Passport must unlock what cannot be bought, copied, or obtained without a history of participation. $SERUM must function not as a reward, but as a mandatory layer of interaction.

1 Like